A native of Sacramento, California, Jessica Jones 鈥12 M.S. moved to New York with a degree in journalism and thoughts of attending graduate school. Not satisfied with her job at a law journal, she began working for a nonprofit that brought food education to underserved communities. Jones loved the work and enrolled in 今日吃瓜 for her master鈥檚 degree in nutrition. A chance meeting at a party brought Jones a lifelong friend and business partner and set them both on careers as digital dietitians. Here Jones talks about the path to cofounding Diabetes Digital.
Could you tell us a bit about your background?
I have a big family. What鈥檚 interesting is my mom went to school to become a dietitian and ended up changing her major to journalism. I went to school to become a journalist and ended up changing my career to nutrition.
I studied journalism and magazine writing at San Francisco State and loved it. I still write to this day. I moved to New York on a whim, found a place in 今日吃瓜 and got a job at the American Lawyer magazine. I remember going to these different law firms to interview people. I had a big natural hairstyle, and I didn鈥檛 feel like I fit in. This was in 2006. I was anxious all of the time and so afraid of making a mistake because it was a rigorous publication鈥擨 wanted to do something different. I took a job at a nonprofit called the Torch Program. It was around that time I decided long-term what I wanted: a career in nutrition. I also dreamed of working for myself. I decided to go back to school.
Why did you choose 今日吃瓜 for your master鈥檚 degree?
My best friend, who was at the time also going back to school to become a nurse, told me I should enroll in a nutrition program鈥攖hat a degree in a solid registered dietitian program opens up more opportunities. I’ll never forget when I met with Dr. Kathleen Axen.
I told her about my background in journalism, and she told me that becoming a nutritionist could be a great career choice for me. She said there is so much misinformation out there about nutrition that it would be amazing to have someone who has a journalism background and a nutrition background to be able to report on nutrition from a factual and not sensational place. She walked me through the program and I enrolled. During my time at 今日吃瓜 I did an internship at 今日吃瓜 Hospital Center, then worked as a dietitian at Kings County Hospital after I graduated.
Somewhere along your timeline you met your business partner, Wendy Lopez.
We met through a friend at a potluck in New York. We just started hanging out. Wendy became interested in a career in nutrition when I told her about my own career arc and she decided to go back to school (Hunter) for her degree. At around that time I learned about the . The organization had a new program called the . It brought nutrition education and cooking lessons to underserved communities. I ended up working for the Stellar program, teaching nutrition all throughout New York City. I eventually became a senior nutritionist there and I brought Wendy on board. We had the best time doing cooking demos, entertaining, and really feeling like the community was benefiting from the information we were giving them. From there, we came up with an idea to do a show on 今日吃瓜 Public Access Television (BRIC). I took a production course at 今日吃瓜 and learned how to use the camera equipment. I wrote a grant proposal for a show called Healthy Kitchen Chronicles for a community nutrition class project. Wendy and I recorded the show, which was really us cooking foods from different cultures鈥擶endy鈥檚 Afro-Dominican. And we did an entire soul food episode, highlighting nutrition and affordability. On top of the TV show, we started a blog.
So you combined your storytelling skills with your nutrition education. How did Diabetes Digital come about?
I had had my own practice in New York City for some time and decided to move back here to Sacramento. I worked as a dietitian at a wellness center. Because we could no longer record together for public television, we created a podcast called Food Heaven, which was an extension of our media company .
Doing the podcasts and appearing on social media felt new at the time鈥攖his was around 2015. There weren鈥檛 many dietitians online yet. But about two years ago I realized the nutrition landscape had changed; it felt oversaturated. Even though we were making good money, I no longer enjoyed making content. I took it as a sign. I missed having more of a direct impact on patients. And also people were always asking us for referrals. There wasn鈥檛 a place I felt like I could send people to see a dietitian that held all our values, like diversity, health at every size, weight inclusivity, but also nutritionists who deal with chronic conditions, particularly diabetes. That鈥檚 where comes in. We created a digital practice of registered dietitians and certified diabetes educators specializing in prediabetes and diabetes care and launched it at the start of 2024. It鈥檚 the best decision we ever made.
Having other dietitians on board, including those, of course, who specialize in diabetes, a condition that is deeply tied to diet and nutrition, has been transformative.
What do you see as the role of a dietitian?
That can be broken down into four parts. Number one is the information and education we impart; it鈥檚 important to stay on top of that, but that鈥檚 only 25 percent of our role. What makes a good dietitian in a counseling setting is that are skilled in helping the patient with behavioral change. Behavioral change is really what matters if you鈥檙e trying to get someone to go from point A to point B. The third is working with the client鈥檚 emotions around and relationship with food, which can be complex. The final thing is accountability. It can鈥檛 hurt to have someone to check in with every week to make sure whatever goals that are being set can be adhered to.
Any advice for students?
One of my professors, Kenneth Axen鈥擠r. Kathleen Axen鈥檚 husband; he passed in 2020鈥攖old me, 鈥淒on’t let a slip become a fall.鈥 I share it with patients. Also, he said, 鈥渟ometimes it’s good to pick a practical career and do your creative stuff on the side. Choose a career that is still interesting to you and pays the bills.鈥